Who are the fans? This is a monstrous demographic with huge overlapping fanbases. Although it’s true that rival FANatics will go to fisticuffs over the most inconsequential matter because of blind passion (and that's good news for us), most of them enjoy many similar genres because of the uniting foundation of mythology, story and character: The hero’s journey. The latest offerings in any given genre may as well be porn to that particular fanbase. Pop-culture-media is now replete with these offerings: movies, TV, video games, comic books, graphic novels, etc. Fans, bloggers, gamers, role-players are all media-consumers in this digital age. Whereas “Geek” was once a derogatory term, it is now a badge of honor worn by the majority of millennials and millions of others. Geek was chosen “word of the year” in 2013 by Collins on-line dictionary. Indeed, many dictionaries have now chaged the term to mean: “A knowledgeable and obsessive enthusiast.” So, how can we measure the numbers of geeks? Well, we can only “geek out” using estimates and interpolation. We can but touch the “hem of the garment.” But all measurements point towards a demographic surely topping 50 million.